9 Do's and Don'ts for Implementing a CMS
Launching a new content management system can be a disaster without the right plan in place. Experts share their advice to help you better manage this process.
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DON’T lose focus on what matters most—ROI.
Don’t let the reason you set out on this path in the first place get lost in a sea of technical and workflow considerations. The point of any CMS is to bring in revenue.
“We needed to have a revenue model from the get-go, ensuring that we would show a positive ROI,” Lerner says. To that end, F+W involved consumers in the implementation process, tailoring platforms to their needs, while at the same time building in capabilities, such as enhanced content licensing, designed to reach new audiences.
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James Sturdivant
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