Fox most strong contention was that there is a misguided drive in publishing to compete with the gaming industry, pursuing innovation in name but not in spirit. Fox is concerned that publishers are innovating away from their core value, content and knowledge and mistaking "short-term gimmicks for innovation." Publishers have "become overly obsessed with chasing the audience," says Fox. "Publishers and writers should forget the audience to an extent...I think the sausage is what matters. The sizzle is the superficial gimmick."
- Companies:
- Fox
- People Magazine
Denis Wilson was previously content director for Target Marketing, Publishing Executive, and Book Business, as well as the FUSE Media and BRAND United summits. In this role, he analyzed and reported on the fundamental changes affecting the media and marketing industries and aimed to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.