Fox suggested to be innovative publishers should invest in midlist authors, those that may be a "slow burn."
Howefver, Michael Bhaskar of Profile Books disagreed that publishers should ignore gaming, and suggests gaming is a way to draw people in that might not otherwise engage with this content. He cited the Walking Dead app as an example of how publishers can draw readers in by extending their media.
- Companies:
- Fox
- People Magazine
Denis Wilson was previously content director for Target Marketing, Publishing Executive, and Book Business, as well as the FUSE Media and BRAND United summits. In this role, he analyzed and reported on the fundamental changes affecting the media and marketing industries and aimed to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.