Publishers need to be less risk averse and more bold, says Bhaskar. "Publishers don't like to cannibalize their existing revenue stream. They don't like to disrupt themselves...Is creating an app innovative? No. What you do in that app is innovative."
Fox added that so-called "innovation" has a mob mentality: "What I don't like in this [innovation] discussion is that if you don't go along with all this hype you get labeled a dinosaur." Fox pointed to a time when it was taken as gospel that reality TV was going to kill documentaries and drama, which certainly hasn't happened.
- Companies:
- Fox
- People Magazine
Denis Wilson was previously content director for Target Marketing, Publishing Executive, and Book Business, as well as the FUSE Media and BRAND United summits. In this role, he analyzed and reported on the fundamental changes affecting the media and marketing industries and aimed to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.