Lustrous Beacons Enchant Buyers
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Sophisticated readers may not judge books by their covers, but we often notice them that way. Thanks to the innovations of a few fearless leaders in the industry, it has now gotten easier and more affordable for book publishers to attract readers with the wonders of terrific foils and holograms.
Michael Washburn is associate editor of Thames and Hudson, a New York City-based book publishing company.
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