Lustrous Beacons Enchant Buyers
For other products, such as books, you can order one of the firm's many holographic stocks or a custom hologram." That was the choice made by the children's books division of Bantam Doubleday Dell (BDD) in 1997, when it set out to launch its wildly popular Star Wars: Galaxy of Fear series.
The division had never before produced a book with a hologram on its cover, and it told the printer that before the job could move ahead, samples of the 10-pt. C1S covers had to undergo review not only by BDD, but also by filmmaker George Lucas' Lucasfilm Ltd. The covers not only met with approval, but BDD went on using CRL-supplied holographic covers for later books in the Galaxy of Fear series, for which an average print run is in the 1 million range. As with Unifoil, the cost of generating holographic covers with CRL goes down as the quantity goes up, a fortuitous fact for the publishers of the cherished Star Wars books.