Coming Unbundled: Media Companies Continue to Adopt Direct-to-Consumer Subscription Models
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Publishing<%2Fa>%20news<%2Fa>%20in%20the%20first%20half%20of%202014%20was%20dominated%20by%20one%20word%3A%20subscription<%2Fem>.%20Subscription-based%20digital%20trade%20book%20delivery%20models%20were%20announced%20with%20much%20fanfare%20from%20Oyster,%20Entitle,%20and%20many%20others.%20Such%20services%20put%20book%20publishing%20squarely%20in%20the%20digital%20"subscription%20economy"%20along%20with%20Netflix,%20Pandora,%20and%20Hulu.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fmedia-companies-continue-adopt-direct-to-consumer-subscription-models%2F" target="_blank" class="email" data-post-id="2044" type="icon_link">
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For some time, consumers had access to HBO content on mobile devices via the HBO-only HBO GO app. However, the news was somewhat surprising given the conflict this will create with HBO's primary distribution channel, the cable providers. HBO's move was a direct response to services such as Hulu and Netflix, which gave HBO more than a little pause with breakaway hits like House of Cards, Orange Is the New Black, and Transparent. As consumers increasingly sever ties with cable providers, HBO moved to sell directly to these "tether-less" customers.
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Andrew Brenneman
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