Coming Unbundled: Media Companies Continue to Adopt Direct-to-Consumer Subscription Models
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Publishing<%2Fa>%20news<%2Fa>%20in%20the%20first%20half%20of%202014%20was%20dominated%20by%20one%20word%3A%20subscription<%2Fem>.%20Subscription-based%20digital%20trade%20book%20delivery%20models%20were%20announced%20with%20much%20fanfare%20from%20Oyster,%20Entitle,%20and%20many%20others.%20Such%20services%20put%20book%20publishing%20squarely%20in%20the%20digital%20"subscription%20economy"%20along%20with%20Netflix,%20Pandora,%20and%20Hulu.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fmedia-companies-continue-adopt-direct-to-consumer-subscription-models%2F" target="_blank" class="email" data-post-id="2044" type="icon_link">
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It's not a one-strategy-fits-all world. The future revenue and delivery model that will be most effective for any specific publishing house will depend greatly on the market segment it serves. But it is increasingly clear that when compared to traditional book publishing revenue models, the revenue model of the future will be characterized by three dominant trends:
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Andrew Brenneman
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