Coming Unbundled: Media Companies Continue to Adopt Direct-to-Consumer Subscription Models
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Publishing<%2Fa>%20news<%2Fa>%20in%20the%20first%20half%20of%202014%20was%20dominated%20by%20one%20word%3A%20subscription<%2Fem>.%20Subscription-based%20digital%20trade%20book%20delivery%20models%20were%20announced%20with%20much%20fanfare%20from%20Oyster,%20Entitle,%20and%20many%20others.%20Such%20services%20put%20book%20publishing%20squarely%20in%20the%20digital%20"subscription%20economy"%20along%20with%20Netflix,%20Pandora,%20and%20Hulu.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fmedia-companies-continue-adopt-direct-to-consumer-subscription-models%2F" target="_blank" class="email" data-post-id="2044" type="icon_link">
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- Sales and delivery of content to customers for whom cable content bundles are too expensive, increasing market reach.
- Control over pricing.
- Direct marketing relationship with the customer.
- More detailed usage data, providing clarity on consumer demand.
The benefits of disintermediation also apply to book publishing. Control over pricing and a direct marketing relationship with customers are critical tools for supporting sustainable revenue streams. Book publishers must assess their opportunities to deliver their goods direct-to-customer and to pursue such opportunities with verve.
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Andrew Brenneman
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