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Arguments abounded in the industry about whether to put print content (mainly newspapers and magazines) online for free, and doing so was, in fact, all that some publications did. We know where that landed the publishing industry.
Book publishers struggled with questions about whether or not to sell books directly from their sites, what content to feature, whether to just put up an online catalog. Then they began to offer "see inside" types of features, and video and audio clips of authors, and other ancillary information that could help a consumer "connect" with an author or book more directly.
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- Companies:
- Merriam-Webster
- People:
- Andrew Brenneman
- John Morse
E
Noelle Skodzinski
Author's page
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