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Morse, on the contrary, suggests that proceeding without a clear business model is OK, as waiting will make you late to market.
A combination of these two philosophies seems to be what successful Web ventures did in the past, and what some successful mobile ventures are doing now. While Merriam-Webster may not have had a set business model for mobile, it has developed, for the most part, products that utilize the benefits of mobile (including its portability, content salability and even advertising revenue) and that tap the company's existing assets—two of Brenneman's main points.
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- Companies:
- Merriam-Webster
- People:
- Andrew Brenneman
- John Morse
E
Noelle Skodzinski
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