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Some are just maximizing the Web's benefits today, launching communities for their audiences to meet authors and each other, and even involving readers in story plots (the newly launched FictionExpress.co.uk/en).
While Andrew Brenneman cautions, in his Digital Directions column (page 34), against diving into mobile without a set strategy for delivering real value, he also offers the three keys to an effective mobile strategy. And they seem clear and simple enough.
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- Companies:
- Merriam-Webster
- People:
- Andrew Brenneman
- John Morse
E
Noelle Skodzinski
Author's page
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