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This strategy has worked with print and websites, and surely makes sense for mobile. It worked for TV (after realizing that creating "visual radio" was not tapping TV's capabilities). The Web's interactive capabilities enable publishers to connect with audiences in new ways, and mobile has so much potential that it's confusing to figure out the best way to tap it. Plus, the best way will be unique for every publisher. So, hopefully the tips and strategies in this issue will help you develop a successful strategy that won't hold you back from innovation and timeliness to market.
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- Companies:
- Merriam-Webster
- People:
- Andrew Brenneman
- John Morse
E
Noelle Skodzinski
Author's page
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