My Tablet Books Launches Illustrated E-Bookstore
"Knowing who your customers are, and being able to market more products to them, is vital to a publisher's long-term success", believes Dick.
MyTabletBooks will offer an affiliate program to independent bookstores, allowing them to participate in the profits of eBooks that they direct their customers to purchase, either from the bookstore's own website or from in-store referrals made on behalf of their customers using a special discount code.
"Bookstores are not going to disappear entirely, nor are beautifully printed and bound illustrated books", says Dick. In fact, eBook sales and free eBook previews can spur demand for the printed version, available directly from the publisher, or distributor, or retail bookshop. While traditional offset printing of illustrated books, such as that done by Four Colour Print Group still dominates the market for hard copy delivery; in the future digital printing technology may allow cost-effective "on-demand" production of these titles…all due to the initial eBook sale.
"Times, they are a-changing," (to quote Bob Dylan), and "we are enabling illustrated books publishers to participate in that future", Dick concludes.