Number of Adults in U.S. Who Use E-Books Topped 50 Million in 2012
But Consumer Base, Buying Habits Changing
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The children's and YA market continues to be rooted in print but both formats have shown strength in 2012: About 23% of all adults bought at least one children's/YA print book in 2011 while just 4% purchased a children's or YA e-book, a figure which reached about 25% of adults buying at least one children's/YA print and about 5% buying at least one children's/YA e-book. A "good number" of adults are buying children's/YA e-books to read for themselves, said Norris, citing the popularity of series such as Twilight and The Hunger Games among adults.
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