Number of Adults in U.S. Who Use E-Books Topped 50 Million in 2012
But Consumer Base, Buying Habits Changing
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The report also shows conclusively that not everyone who can access e-books chooses to do so: according to exclusive Simba data, about 63% of smartphone owners, 48% of iPad owners and 40% of non-iPad tablet owners do not use e-books.
"Any publisher who still believes that making their content available or accessible electronically is enough is kidding itself," said Norris. "The e-book industry is much more nuanced than most people think and getting a person to value and engage with your content isn't always going to be an easy sell."
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