Q&A With Aptara’s Pavan Arora: Predictive Semantics & Metadata Resolutions for 2014
What are some New Year's resolutions publishers should make to ensure they are driving more digital revenue in 2014?
Semantically tag at least 10 books this year. Yes, there is an upfront investment. However, there are a number of automated tools now available (and that I have tested at Aptara) to attain an acceptable level of accuracy. The possibilities for new revenues, cost savings, and innovation of new products once content is semantically tagged will more than bridge any revenue gap publishers have faced over the past few years. In fact, I would venture to guess that semantic tagging could lead to a suite of derivative products with higher sales than the original product. Happy New Year, and good luck in 2014.
Pavan Arora leads Aptara's product development and strategy initiatives and was previously a digital innovation consultant to McGraw-Hill, World Bank Publishing, and the Library of Congress.
Denis Wilson was previously content director for Target Marketing, Publishing Executive, and Book Business, as well as the FUSE Media and BRAND United summits. In this role, he analyzed and reported on the fundamental changes affecting the media and marketing industries and aimed to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.