Q&A With Aptara’s Pavan Arora: Predictive Semantics & Metadata Resolutions for 2014
In the following Q&A Arora shares some need-to-know information on semantic metadata and a possible New Year's resolution publishers might want to consider for driving more digital revenue in 2014.
What is semantic metadata and how can it be useful to publishers?
Semantic tagging infuses intelligence into content. It contextualizes text by applying metatags based on taxonomies, ontologies, and controlled vocabularies. So, if a book mentions "hair of the dog", semantic tagging allows us to extrapolate that it is a reference to a hangover treatment, rather than dog hair. Once software can derive meaning from text, there are a number of cost savings and revenue opportunities for publishers. Investing in semantic tagging upfront provides a very open-ended set of possibilities down the line.
- Companies:
- Aptara Inc.
- McGraw-Hill Companies
- People:
- Pavan Arora
Denis Wilson was previously content director for Target Marketing, Publishing Executive, and Book Business, as well as the FUSE Media and BRAND United summits. In this role, he analyzed and reported on the fundamental changes affecting the media and marketing industries and aimed to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.