Q&A With Aptara’s Pavan Arora: Predictive Semantics & Metadata Resolutions for 2014
How do publishers stand to benefit in terms of revenue?
The two examples mentioned would increase publisher revenues. Accurately recommending books that match customer interest significantly increases conversion. Predictive semantics can automatically feed those recommendations based on customer data. In addition, combining buying patterns with semantics give publishers insight into specific customer demand. As such, publishers can not only source books that are in demand, but also assume what words to use for better marketability. Finally, predictive semantics also can significantly extend discoverability.
- Companies:
- Aptara Inc.
- McGraw-Hill Companies
- People:
- Pavan Arora
Denis Wilson was previously content director for Target Marketing, Publishing Executive, and Book Business, as well as the FUSE Media and BRAND United summits. In this role, he analyzed and reported on the fundamental changes affecting the media and marketing industries and aimed to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.