New Study: Is Increased iPad Adoption a Death Knell for Print? Hardly, says Michael Norris of Simba's new report.
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Brian Howard
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And the value could extend outside of its walls. With that sort of system, “the print book retains its value when it’s brought out into the world. Say you’re standing across the train platform from someone who’s reading a book you’re interested in. You could just scan the spine—not only does the publisher continue to bring in revenue, but so does the physical retailer associated with that book.”
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