New Study: Is Increased iPad Adoption a Death Knell for Print? Hardly, says Michael Norris of Simba's new report.
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Brian Howard
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He adds, “books lost their portability advantage with the tablet.”
But the notion that tablets will simply replace print books isn’t supported by the findings. Simba’s report reveals a lot of interesting consumer behaviors. For instance:
-About half of iPad owners don’t use them to read ebooks at all
-iPad owners who do buy ebooks spend more on ebooks than the average ebook-using adult
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