New Study: Is Increased iPad Adoption a Death Knell for Print? Hardly, says Michael Norris of Simba's new report.
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Brian Howard
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“It would be fantastic,” says Norris, “if print books had something on the spine so you could browse the book store—the way we always do—and when you see a book that you want, you can scan [a code] that asks, ‘Do you want to buy this book as an audio book? As an ebook?’ and you can do it right there. That way the book store actually gets to cash in on some of its value.”
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