New Study: Is Increased iPad Adoption a Death Knell for Print? Hardly, says Michael Norris of Simba's new report.
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Brian Howard
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-iPad owners who don’t read ebooks tend to buy more print books than the general population (though, Norris explains, “that’s a lot less interesting that I made it sound” as iPad owners tend to consume more of everything—books, newspapers, TV, radio—than the general population).
Norris is firm, however, that he does not predict a death knell for print books, ever.
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