New Study: Is Increased iPad Adoption a Death Knell for Print? Hardly, says Michael Norris of Simba's new report.
By
Brian Howard
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
The%20Rise%20of%20the%20Machines<%2Fa>.”%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fpub-ex-machina-is-increased-ipad-adoption-death-knell-print-hardly-says-michael-norris-simbas-new-report%2F" target="_blank" class="email" data-post-id="2473" type="icon_link">
Email
Email
0 Comments
Comments
“It’s a scaled up version of the challenges publishers have been facing for decades: how to get consumers to value your content,” says Norris. “When you’re talking about a device that allows consumers to bring more popular forms of media with them on the go—people are finding there are so many other things they can do when they’re lying in bed or sitting on a plane—the publisher’s job gets more challenging.”
0 Comments
View Comments
E
Brian Howard
Author's page
Related Content
Comments