Have you been impressed by any specific strategies your customers have employed to grow their print revenues?
We have customers that have found success by focusing on their connection to their readers, researching and then directing their message to the places where their readers visit both online and in real life. Publishers recognize that readers have to be aware of their titles first and then they are providing added value through the opportunities to interact with authors or to access content that builds on the book. Some are providing ancillary services such as seminars or products such as workbooks to further support their story. Others have worked in conjunction with their local bookstores to promote commerce within their communities.
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.