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Ellen Harvey
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the%20Top%2020%20Book%20Manufacturers<%2Fa>,%20a%20ranking%20that%20lists%20the%20largest%20book%20manufacturers%20in%20the%20U.S.%20and%20Canada%20by%20revenue.%20To%20accompany%20that%20ranking,%20we%20interviewed%20top%20printing%20executives<%2Fa>%20to%20find%20out%20how%20the%20printing%20industry%20has%20changed%20and%20the%20issues%20they%20think%20publishers%20should%20be%20most%20mindful%20of%20in%20the%20future.%20Printing%20experts%20shared%20insights%20on%20digital%20printing,%20minimizing%20supply%20chain%20costs,%20and%20integrating%20publisher%20and%20printer%20systems.%20The%20Q%26As%20we%20published%20in%20the%20December%20issue%20were%20just%20snapshots,%20but%20following%20you'll%20find%20the%20full-length%20interview%20with%20Julie%20A.%20McFarland,%20president%20of%20McNaughton%20%26%20Gunn.<%2Fa>%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fqanda-mcnaughton-gunn-president-julie-a-mcfarland%2F" target="_blank" class="email" data-post-id="2019" type="icon_link">
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What should publishers be thinking about when it comes to printing in 2015 and beyond?
Publishers should continue to focus on their message and how their readers want to receive it. Print can enhance a publisher's message through design and provide value for some readers through a physical product. Both printers and publishers have evolved to a place of inter-dependence and together we can utilize social media to promote reading and the printed book to consumers.
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Ellen Harvey
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Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
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