By
Ellen Harvey
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
the%20Top%2020%20Book%20Manufacturers<%2Fa>,%20a%20ranking%20that%20lists%20the%20largest%20book%20manufacturers%20in%20the%20U.S.%20and%20Canada%20by%20revenue.%20To%20accompany%20that%20ranking,%20we%20interviewed%20top%20printing%20executives<%2Fa>%20to%20find%20out%20how%20the%20printing%20industry%20has%20changed%20and%20the%20issues%20they%20think%20publishers%20should%20be%20most%20mindful%20of%20in%20the%20future.%20Printing%20experts%20shared%20insights%20on%20digital%20printing,%20minimizing%20supply%20chain%20costs,%20and%20integrating%20publisher%20and%20printer%20systems.%20The%20Q%26As%20we%20published%20in%20the%20December%20issue%20were%20just%20snapshots,%20but%20following%20you'll%20find%20the%20full-length%20interview%20with%20Julie%20A.%20McFarland,%20president%20of%20McNaughton%20%26%20Gunn.<%2Fa>%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fqanda-mcnaughton-gunn-president-julie-a-mcfarland%2F" target="_blank" class="email" data-post-id="2019" type="icon_link">
Email
Email
0 Comments
Comments
How is the continued rise and evolution of digital book printing affecting the industry?
Digital printing makes it easier to get books in print because it lowers the investment cost. Publishers can produce fewer copies to test a title and manage their inventory. They can also produce various editions for specific audiences or test different covers to see which is better at attracting attention and driving sales.
0 Comments
View Comments
E
Ellen Harvey
Author's page
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
Related Content
Comments