What are some new ways that publishers should be looking to their printers as partners, and how are you working with publishers differently than perhaps you have in the past?
There are a number of different ways that Courier works with our customers. Part of it is the new inkjet book manufacturing process. The introduction of inkjet manufacturing into the book market has opened up a huge opportunity for us and for publishers. Historically the quality and cost of toner-based digital reproduction was too expensive. It would be cheaper for publishers to overprint the quantity of offset books and throw away what they didn't need. With inkjet, we're able to do up to 1,200 copies with four-color and several hundred copies with one-color. The quality is commercially acceptable and the price point is significantly less than offset.
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Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.