What should publishers be thinking about regarding their printing in 2015?
We've talked a little bit about the hybrid book where content is presented in the best form for the student. Publishers should leverage some of these interactive apps so that students can get material in the best way for them. Scanning a photo or icon in a textbook using an iPhone or iPad is something we think will grow a lot. We've done a lot of work in this area and built software to support this interactivity. I think that will be the next big thing that is going to happen -- the hybrid delivery of content.
- People:
- Michael Shea
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.