Racy Partnership Helps Harlequin Remain Competitive: A Q&A with Vice President of Public Relations Katherine Orr
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Harlequin always tries to stay one step—or shall we say, one lap—ahead of the competition. The world’s largest series romance novel and women’s fiction publisher now is experiencing success with one of its recent partnerships—a seemingly unlikely relationship with NASCAR. Through a series of race-themed romance novels, the Toronto-based publisher has attempted to reach the approximately 40 percent of NASCAR’s fan base who are women. Based on fan reaction and sales, the two companies now have further expanded their relationship this year to additional titles.
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Peter Beisser
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