Sell More Books Through Segmentation
Book Marketing Work's Brian Jud on maximizing sales opportunities through micro-marketing.
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Publishing%20Business%20Conference%20%26%20Expo<%2Fa>,%20March%208-10,%20in%20New%20York%20City,%20Brian%20Jud—president%20of%20Avon,%20Conn.-based%20Book%20Marketing%20Works—will%20lead%20a%20session%20entitled,%20“Sell%20More%20Books%20in%20Large%20Quantities,%20With%20Fewer%20Returns,”%20to%20help%20publishers%20discover%20and%20sell%20to%20new%20markets.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fsell-more-books-through-segmentation%2F" target="_blank" class="email" data-post-id="5118" type="icon_link">
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Extra: What are some tips for searching the Internet to locate new prospects?
Jud: Say you want to sell your book to associations. Go to [a site such as] Weddles.com that lists associations. ... The key is [that] you have to work the site; you really have to look into it. ... When I'm calling an association, I have their Web site up on my [computer] screen so I can ... see their mission statement. They'll say, "Well, how can this book help me?" And I can respond, "Well, this content applies to your mission statement, because ... ."
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- People:
- Brian Jud
- Places:
- Avon, Conn.
- New York City
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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