Sell More Books Through Segmentation
Book Marketing Work's Brian Jud on maximizing sales opportunities through micro-marketing.
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Publishing%20Business%20Conference%20%26%20Expo<%2Fa>,%20March%208-10,%20in%20New%20York%20City,%20Brian%20Jud—president%20of%20Avon,%20Conn.-based%20Book%20Marketing%20Works—will%20lead%20a%20session%20entitled,%20“Sell%20More%20Books%20in%20Large%20Quantities,%20With%20Fewer%20Returns,”%20to%20help%20publishers%20discover%20and%20sell%20to%20new%20markets.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fsell-more-books-through-segmentation%2F" target="_blank" class="email" data-post-id="5118" type="icon_link">
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You want to find out, "When do they buy?" If you're selling a job-search book, well, they're going to buy around the periods of graduation. So you know when you have to get them to schools and to parents around graduation. Find out, "Where do they buy?" Do they buy your books in supermarkets? People say, "There's no way I can sell fiction." Well, there's a lot of places you can sell fiction in special markets—supermarkets, airport stores, cruise ships, specialty shops or libraries. One of my clients sold 3,000 of a novel in two months just doing a library tour. There are reading groups and book clubs, in which you can sell a lot of fiction.
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- People:
- Brian Jud
- Places:
- Avon, Conn.
- New York City
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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