Sell More Books Through Segmentation
Book Marketing Work's Brian Jud on maximizing sales opportunities through micro-marketing.
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Publishing%20Business%20Conference%20%26%20Expo<%2Fa>,%20March%208-10,%20in%20New%20York%20City,%20Brian%20Jud—president%20of%20Avon,%20Conn.-based%20Book%20Marketing%20Works—will%20lead%20a%20session%20entitled,%20“Sell%20More%20Books%20in%20Large%20Quantities,%20With%20Fewer%20Returns,”%20to%20help%20publishers%20discover%20and%20sell%20to%20new%20markets.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fsell-more-books-through-segmentation%2F" target="_blank" class="email" data-post-id="5118" type="icon_link">
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Once you have this list of suspects, call them; then you have to qualify and prioritize them.
Extra: How can publishers define their target buyers in ways that lead to more sales?
Jud: One is [to define] the centers of influence ... [For example, if you have a children's boo,] you contact someone like Kindercare Learning Centers that can buy for large numbers of people. The other is to define the consumers. You can't say, "Everybody." Find out the people that would most likely buy your book. You want to get a general age bracket, a general income bracket. ... If you're selling a travel book, then people with a higher income would be taking cruises. So you might contact the cruise ship line … to get a feel for them.
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- People:
- Brian Jud
- Places:
- Avon, Conn.
- New York City
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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