Guest Column: Sizing Up a Changing Industry
BISG and AAP partner to launch BookStats, the ‘most robust publisher
data collection ever undertaken.’
By
Tina Jordan
and
angela Bole
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The result will be a customizable tool kit—an online data dashboard—providing publishers with new ways to track themselves by revenue, units, category, format and channel views. The survey also will better inform those in related industries, such as investment bankers, who have long sought in-depth industry data and analysis. (More information about subscriptions is available at BookStats.org.)
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Tina Jordan
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