Guest Column: Sizing Up a Changing Industry
Yet even at this nascent stage, the importance of BookStats is undeniable. Its value is not as a validation for what we already recognize, but as a path to discovering what we don't know. And ultimately, it will serve as the road map for the dynamic book community as it continues to evolve. BB
Tina Jordan is vice president of the Association of American Publishers (Publishers.org), which she joined in December 2006. She oversees AAP's statistics programs, committee activities of trade publishers, smaller and independent publishers, library marketing, the AAP's Get Caught Reading literacy campaign, the Association's educational programs, and diversity recruitment in publishing, among others. She serves on BISG's Board of Directors and is a member of the Women's National Book Association. Prior to joining AAP, Jordan was special events and public relations director for BookExpo America.