Guest Column: Sizing Up a Changing Industry
BISG and AAP partner to launch BookStats, the ‘most robust publisher
data collection ever undertaken.’
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Tina Jordan
and
angela Bole
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In many ways, the development of BookStats and the philosophy behind its methodology mirror the current state of our industry and its potential.
The concept of BookStats emerged more than a year ago when AAP and BISG, independent industry organizations that historically produced separate annual surveys representing distinct segments of the supply chain, recognized that a new approach was vital to understanding our shared future. In an industry first, we partnered to create a new statistical model based on accuracy, integrity, credibility, frequency and customization.
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Tina Jordan
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angela Bole
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