Guest Column: Sizing Up a Changing Industry
BISG and AAP partner to launch BookStats, the ‘most robust publisher
data collection ever undertaken.’
By
Tina Jordan
and
angela Bole
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BookStats goes far beyond market size to provide a solid market intelligence infrastructure for the entire book industry. It is a statistical model built from the ground up, developed through due diligence across the publishing ecosystem; framed around never-before-collected source data; and designed to offer multidimensional, integrated analysis of content categories, distribution channels and platform formats.
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Tina Jordan
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