Guest Column: Sizing Up a Changing Industry
The premiere BookStats survey, covering 2008-2010, will be a work in progress. Future plans include greater frequency. We hope the infrastructure will enable us to produce quarterly reports, so the speed of data and analysis mirrors the industry's pace of progress. International publishing organizations also have expressed interest in collaborating on worldwide standardization.
Yet even at this nascent stage, the importance of BookStats is undeniable. Its value is not as a validation for what we already recognize, but as a path to discovering what we don't know. And ultimately, it will serve as the road map for the dynamic book community as it continues to evolve. BB
Tina Jordan is vice president of the Association of American Publishers (Publishers.org), which she joined in December 2006. She oversees AAP's statistics programs, committee activities of trade publishers, smaller and independent publishers, library marketing, the AAP's Get Caught Reading literacy campaign, the Association's educational programs, and diversity recruitment in publishing, among others. She serves on BISG's Board of Directors and is a member of the Women's National Book Association. Prior to joining AAP, Jordan was special events and public relations director for BookExpo America.
Angela Bole is deputy executive director for the Book Industry Study Group (BISG.org). She previously served as associate director, and as marketing and communications manager. She has been instrumental in furthering BISG's mission of creating a more informed, empowered and efficient book industry supply chain for both physical and digital products. She is an active member of the Women's Media Group, a New York-based nonprofit association.