Guest Column: Sizing Up a Changing Industry
The first step was listening. We interviewed more than 40 industry stakeholders (large and independent publishers, retailers, wholesalers, associations, data partners and members of the media) to help define a statistical product that would be the most valuable to each of their areas.
And the industry responded. Our goal was to have 700 publishers participate by providing data, a significant number exceeding the extent of contributors to AAP's and BISG's previous, independent surveys. To date, we have more than 1,100 publisher participants in BookStats. We received invaluable support from the Evangelical Christian Publishers Association, Independent Book Publishers Association, Publishers Association of the West and International Digital Publishing Forum, along with wholesale, distribution and retail communities.