Norris emphasizes that iPad owners tend to consume all forms of media more frequently—print and ebook alike—and publishers must find a way to capitalize on this valuable demographic.
You can purchase the full report here.
Straight From the Editor's Mouth
Michael Norris, senior editor and analyst at Simba Information, has spent much of the last three years gathering and studying data on iPad and tablet usage in relation to reading habits. As a result, he has gained insights into the industry that add weight to the numbers shared in his latest study. Here are just a few things publishers should take into consideration as they review The iPad and Its Owner.
- Companies:
- Simba Information
- People:
- Michael Norris
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.