On how the survey was conducted: “Because we conduct a nationally representative survey, we look at the book market from the bottom up instead of top down. A lot of analysts like to look at people who own 10 or more books, who own the tablets, who own the Kindle, and use that as a way to narrow down who they ask. It’s better to find out if people are buying or reading books at all. . . When we do it our way, we find there are 100 million adults in the US who haven’t bought a single solitary book in the past year. That’s a number the industry has to pay attention to sooner or later.”
- Companies:
- Simba Information
- People:
- Michael Norris
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.