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Other companies, such as P.H. Glatfelter (www.glatfelter.com), started anew by rolling out a new name and aesthetic, becoming simply "Glatfelter." And according to Chairman and CEO George Glatfelter III, "We're going head-to-head with some of the biggest companies in the industry and we're determined to further differentiate ourselves from the pack"—a necessity that can mean the difference between leverage and loss this new year.
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