The Insights of "Big Brother"
How Analytics Can Make You a Better Publisher
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This is not new to publishers. Market data from the BISGs and the Forresters of the world, as well as reporting from their own distribution channels and retailers, are like catnip to publishers who wish to ferret out insights about the market and in turn calibrate marketing and editorial strategy.
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- Companies:
- Amazon.com
- Apple
Andrew Brenneman
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%0D%0A%20%20Sometimes%20the%20analysis%20of%20this%20data%20exhaust%20reveals%20behavioral%20patterns%20through%20a%20process%20known%20as%20"user%20analytics."%20These%20analytics%20can%20provide%20insights%20into%20how%20people%20behave,%20as%20individuals%20or%20in%20aggregate,%20and%20by%20implication%20how%20they%20think%20and%20feel.%20Businesses%20can%20use%20these%20insights,%20and%20consequently%20increase%20their%20effectiveness%20in%20the%20marketplace%20by%20being%20responsive%20to%20the%20pulse%20of%20the%20customer.<%2Fspan>%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fthe-insights-andldquo-big-brotherandrdquo%2F" target="_blank" class="email" data-post-id="1398" type="icon_link"> Email Email
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