The Insights of "Big Brother"
A second challenge is more significant. Distribution intermediaries and market platforms often treat user data as proprietary and do not release it to the publisher. Amazon and Apple are especially notorious for not giving publishers access to the full set of analytics data from their own customers. The rationale given is that these distribution "partners" are protecting the privacy of the consumer, a somewhat dubious claim since it is the publisher's customer to begin with. However, since intermediaries like Amazon and Apple often control both the platform and specific marketplaces (they are holding the trump cards), the publisher is forced to accept whatever data the intermediary chooses to give them. This is a critical battle in determining how the digital landscape settles. At the end of the day, those organizations that have rich sets of analytics data and the ability to use them will be able to maximize their effectiveness in the marketplace.
- Companies:
- Amazon.com
- Apple
%0D%0A%20%20Sometimes%20the%20analysis%20of%20this%20data%20exhaust%20reveals%20behavioral%20patterns%20through%20a%20process%20known%20as%20"user%20analytics."%20These%20analytics%20can%20provide%20insights%20into%20how%20people%20behave,%20as%20individuals%20or%20in%20aggregate,%20and%20by%20implication%20how%20they%20think%20and%20feel.%20Businesses%20can%20use%20these%20insights,%20and%20consequently%20increase%20their%20effectiveness%20in%20the%20marketplace%20by%20being%20responsive%20to%20the%20pulse%20of%20the%20customer.<%2Fspan>%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fthe-insights-andldquo-big-brotherandrdquo%2F" target="_blank" class="email" data-post-id="1398" type="icon_link"> Email Email
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