The Insights of "Big Brother"
One exciting area is how educational publishers, such as Maureen McMahon of Kaplan Publishing, see user analytics as a tool to shed light on learning styles and pedagogical efficacy. These insights can lead toward more effective, evidence-based educational offerings.
There are some challenges publishers must overcome in order to get a robust set of analytics data. First, in the current ebook paradigm, reading often takes place offline. Unless the reader is connected to a cloud-based delivery system, they are reading an ebook (or similar format) that they downloaded and are now using offline. This is a bit different from the web site analytics paradigm in which the server records every action in real time. There are workarounds however: The offline reading device can and does collect data in an offline mode. Subsequently however, the data must be uploaded and collected by a server when the device next connects.
- Companies:
- Amazon.com
- Apple
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