Preparing for the Industry’s Future
The Publishing Business Conference & Expo confronts the changing publishing landscape.
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Woll said subscription pricing or tiered pricing models, such as that adopted by the National Academies Press, can work well, depending on the audience. However you sell, he stressed, make the ordering process easy for consumers.
Repurposing is a strategy both for content and distribution, he added, in that different confi gurations of content demand different methods. Publishers must understand the uses of metadata and have an effective content management system.
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- People:
- Aaron Kahlow
- Adam Sherk
- Andrew Weinstein
- Brent Jacobs
- Carolyn Pittis
- Chair John Morse
- Dan Roberts
- Eugene Schwartz
- HarperCollins
- Jan V. White
- Janet Spavlik
- Jim Sturdivant
- Karoline Freudenberger
- Kim Catalano
- Linda Lusk
- Lou Bahin
- Mark Hertzog
- Matt Steinmetz
- Michael Cairns
- Michael Dubb
- Michael Guzzi
- Peter Osnos
- Rick Queary
- Rob Yoegel
- Robin Sherman
- Shatzkin
- Thomas Woll
- Places:
- Chicago
- New York City
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