Preparing for the Industry’s Future
The Publishing Business Conference & Expo confronts the changing publishing landscape.
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“There are three rules to live by for a book publisher, in our opinion,” he said. “Publishers should never miss a sale for any title. Customers should always be able to fi nd what they want and find it easily. No. 3 is, refer to Nos. 1 and 2.”
Manage digital assets to fully exploit new possibilities, including selling outof-print titles, repurposing content and driving new marketing strategies such as book previews, Weinstein said. Ingram’s service “turns virtually anybody into a bookseller” with widgets and other interactive applications, he added.
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- People:
- Aaron Kahlow
- Adam Sherk
- Andrew Weinstein
- Brent Jacobs
- Carolyn Pittis
- Chair John Morse
- Dan Roberts
- Eugene Schwartz
- HarperCollins
- Jan V. White
- Janet Spavlik
- Jim Sturdivant
- Karoline Freudenberger
- Kim Catalano
- Linda Lusk
- Lou Bahin
- Mark Hertzog
- Matt Steinmetz
- Michael Cairns
- Michael Dubb
- Michael Guzzi
- Peter Osnos
- Rick Queary
- Rob Yoegel
- Robin Sherman
- Shatzkin
- Thomas Woll
- Places:
- Chicago
- New York City
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