Preparing for the Industry’s Future
Kim Catalano, senior vice president of operations for Galaxy Press, who attended the “Digital Strategies” session, said, “[This was] an excellent seminar. Very informative and very stabilizing for me as a publishing [executive] diving into the digital world. I [now] know what to do.”
The conference closed on Wednesday with two intensive, half-day seminars. One, on search engine optimization (SEO) strategies for publishers, was presented by a full panel of leading SEO experts, including Michael Dubb, Time Inc. Interactive; Michael Guzzi, Merriam- Webster Inc.; Aaron Kahlow, BusinessOnLine; Dan Roberts, Hearst Digital Media Group; Adam Sherk, Defi ne Search Strategies; and Rob Yoegel, North American Publishing Co. The other session was led by Publishing Executive columnist and design guru Jan V. White and editorial and design expert Robin Sherman, and explored ways publishers can increase readership by establishing a meaningful information architecture and making content presentation lure readers and keep them engaged.
- People:
- Aaron Kahlow
- Adam Sherk
- Andrew Weinstein
- Brent Jacobs
- Carolyn Pittis
- Chair John Morse
- Dan Roberts
- Eugene Schwartz
- HarperCollins
- Jan V. White
- Janet Spavlik
- Jim Sturdivant
- Karoline Freudenberger
- Kim Catalano
- Linda Lusk
- Lou Bahin
- Mark Hertzog
- Matt Steinmetz
- Michael Cairns
- Michael Dubb
- Michael Guzzi
- Peter Osnos
- Rick Queary
- Rob Yoegel
- Robin Sherman
- Shatzkin
- Thomas Woll
- Places:
- Chicago
- New York City