The Web Revisited
Practice makes perfect
To determine how a company can best save money online, first identify repetitive tasks that demand staff time and energy, as well as resources such as printing, copying and postage. Most business and organizations find that as much as 80 percent of time is spent repeating the same task, whether it's giving directions, faxing or mailing materials or writing rejections.
Once the tasks have been identified, brainstorm as to how best to present them online. Some forms, for instance, are best suited to an interactive format, while others are best suited to a printable format. When in doubt as to what format to use, ask customers. Conducting an interactive survey online is a simple method to receive input.
One of best advantages of the Web is its dynamic nature. A company can constantly tweak offerings to better serve itself and its customers—without waiting for the next printing. So, the next time a task is committed for the umpteenth time, think about how it could be done just once more, online and save.
-Mary Westheimer is CEO of BookZone [www.bookzone.com], the largest publishing community on the Internet. BookZone has helped 3,500 publishing professionals with web site hosting, development and promotion services. A former freelance writer, Westheimer has written for Publishers Weekly, USA Today and Columbia Journalism Review, among other publications. You can contact her at email@example.com