The Web Revisited
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Business at warp speed
The advent of the Web has all but abolished long days spent at the local library doing laborious research. The medium allows users to conduct focused research in a shorter amount of time. Kurt Wright of CPM Publishing [www.clearpurpose.com] took full advantage of this when researching markets for his book Breaking the Rules. He believed that his book was applicable to business schools, so he contacted 800 professors. Twenty percent of them requested review copies. Not only was the response rate high, Wright saved a considerable amount of money not having to pay for long distance.
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